Change Multi-channel strategies are becoming amust-do formedia and content companies, and uptake in off-portal content is surging, as operators and content owners collaborate over revenue sharing and data charging. This panel will present the case for off-portal vs on-portal. What are the challenges and opportunities on all sides?

How can consumers to expand their content discovery outside of local search? Is a web like search experience on mobile a reality? What are the key factors in enabling off-deck content service discovery? How is the value chain embracing the mobile search opportunity?

What will fuel a boom in mobile entertainment? Some say pricing and charging hold the key, as new flat rate models enter the market with the potential to open up the industry. But what are the limitations of ‘all-you-can-eat’ data packages? Is lack of data charging clarity restricting mobile entertainment growth?

What makes for a good user experience on mobile? Does the industry understand the true cost of a bad experience? This session seeks to gain some clarity from the different opinions in the market and will refer to the findings of the latest consumer survey led by the MEF.

How are music services evolving? What are the key revenue opportunities? How is unlimited music bundling in tariffs faring on both sides of the Atlantic? Can ringback tones replicate their Asian success in the rest of the world, and what might be the preventing factors? How are the label’s off-portal strategies evolving - and who will crack communities and music on mobile? Join the leaders in mobile music as they share their views on how to create the best selling music service

This panel will examine whether expectations for mobile gaming have been met, and what must happen to reinvigorate the market. Will new technologies - touch screens, GPS - provide the means to revive interest? Is in-game advertising the answer? With more networks moving to 3G, how can mobile gaming achieve its full potential?

Regulation that previously only applied to broadcast media is now affecting mobile. These carefully selected experts will offer an invaluable lesson on mobile regulation from 2008. How will content standards and advertising quotas be affected? What does it all mean for mobile TV? If you’re in mobile you can’t afford to miss this.

Today's consumers tailor mobile services to suit their specific needs. Personalising mobile services and applications represents a golden opportunity to increase revenues and drastically improve the user experience. How can personalisation be properly monetised?

Interactive participation TV has often been cited as a good example of how the media and telecoms have converged to enable viewers to become more personally involved with TV shows. However, a series of basic errors in the UK resulted in Participation TV services taking a serious knock in terms of consumer confidence. How can consumer confidence be restored to ensure this lucrative new revenue stream remains open for operators, content owners and broadcasters? What does the future of interactive services hold for the mobile entertainment industry?