Mobile Web Markets, Technologies and Services for Marketing Professionals: Delivering to the Mass Market 'ThirdScreen' Audience via the Mobile Internet Channel

Led by dotMobi Advisory Group

Masterclass objectives: The mainstream, mass market Mobile Web is the next frontier.
New developments in handset and mobile web technologies offers brands, content owners, and enterprises opportunities to deploy compelling offers and solutions via the mobile Internet channel. How can you be part of the action?
The class will provide participants with:

• Overview of consumer opportunities with mobile commerce, advertising, search and
• multimedia content for both On-Portal and Off-Portal Mobile Web marketplaces
• An understanding of the Mobile Web ecosystem including the role of key players like
• mobile operators, brands, content owners, and application providers in the value chain
• How to generate presence and value on the Mobile Web
• Where to find what you need to develop your Mobile Web business

Masterclass agenda

• Introduction to the Mobile Web World of Opportunity Global Outlook for the Mobile Web
• Building businesses on the Mobile Web Mobile Web tools, developers and resources What's
• next for the Mobile Web frontier? Mobile Web Masterclass Q&A with Industry Round table

Masterclass led by
Michael O'Farrell, Chair and Executive Director, dotMobiAdvisoryGroup Michael Becker, EVP Business Development, iLoop Mobile and Chair of the dotMobi Advisory Group Education Council
James Pearce, CTO, dotMobi
Additional dotMobi Advisory Group Community Members to be confirmed

Description of the dotMobi Advisory Group
The dotMobi Advisory Group (MAG) is a dotMobi accredited independent not-for-profit industry forum enabling its members to keep in touch with market trends and understand, assess and prioritise the needs of the mobile Internet community. It acts as a vehicle for mobile industry stakeholders to network and voice their opinions and ideas for the betterment of the mobile web experience. The MAG provides a global forum exploring mobile web technical style guides and best practices, domain policies and commercialisation initiatives. For more information on the MAG, visit http://advisorygroup.mobi... For more information on the dotMobi company, .mobi domains and registration information, visit http://dotmobi.mobi.