State of the Mobile Content Market

Led by M:Metrics

Paul Goode, Senior Analyst, will be providing insight into the current state of mobile market, including

• mobile gaming
• browsing, including social networking
• music and personalisation
• TV & Video
• mobile marketing & advertising

Masterclass objectives: The facts and figures of Mobile Content
Understanding the mobile audience is crucial for any company in the mobile space. M:Metrics, the media measurement authority, measures the consumption of mobile media and applications, benchmarking, the performance of mobile operators, handset OEMs, platform vendors and media companies.

In this workshop Paul Goode, Senior Anaylst, will cover the major content areas, examining the market size and the trends, revealing demographic breakdowns, and discussing the challenges faced by the industry.

Masterclass agenda

• Multimedia - Music, TV and Video
• Games and Applications
• Browsing, Messaging

About M:Metrics
M:Metrics is the mobile market measurement authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics' monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners.